That’s all it takes to know if what you are doing is working or not.
Let’s say you are opening up a new desk. There’s no point giving up too early and there’s no point continuing with something that isn’t working.
90 days gives you three cycles of calls, emails and visits with potential clients.
90 days gives you time to push out your name and brand on social media and gather momentum and gain results.
90 days gives you a good length of time to reflect upon and then adapt accordingly for the next 90 day period.