Recruitment Matters International May Newsletter

Boris Johnson recently shared his opinion that working from home is much less efficient than going into the workplace. However, the general workforce would tend to disagree, it seems..

In a recent survey, PwC concluded that being able to work from home is a priority for workers, although a majority want to mix it with at least some time in the office.

According to the latest ONS figures, 14% of working adults in the UK said they were doing their jobs solely from home offices. Another 24% said they had adopted hybrid working patterns where they are in an office or other workplace part of the time. Just 17% said they would prefer to be working full-time or mostly in the office.

Sarah Moore, people and organisation leader at PwC, said "Temporary solutions to business problems, such as hybrid working, have turned into employee preferences and expectations."

Anecdotally, our own experiences in the training arena indicate that a healthy mix of online training along with some in-person training is proving popular. Have a look at  our latest 2022 training schedule  to see the variety of training courses that we offer.

In this month's newsletter:-

Warren shares some advice on the value and short and long term benefits of excellent candidate care.

Ideal Marketing Company MD Jess Shailes explains what market positioning means and why it is important.

We have a feature on Networking Angels from networking guru, Will Kintish. Have you met any angels?

JMW's Simon Bloch and Emma Salkin review the Government's recent proposals on the introduction of new legislation limiting the the use of exclusivity clauses in contracts of employment.

Lastly for news of our full range of recruitment services, including upcoming training courses, check out "What's new?"
 

Contributor: Warren Kemp, CEO and Trainer, Recruitment Matters International. Warren is also a qualified Mental Health First Aid Instructor
 
Your phone rings. It’s a stranger asking to speak with you. You say hello and ask how you can help. They tell you their friend has suggested that they call you as they are looking for a new job and hope you can help them. You ask the friend’s name. You search for the name on your CRM system.

Turns out, it’s not someone you placed. It’s not even someone you had out to interview. They have been on your system for two years. Sure, you remember them but there’s nothing out of the ordinary in your notes. And that’s the point. Nothing out of the ordinary.

Rewind two years. What did you do that was so amazing that you are now getting their friend calling you up? Or, more importantly, what have you been doing throughout the two years you never placed this candidate that they have recommended you to their friend?

Work out what you need to do as an individual, as a team, as a business and as a brand to get the above scenario playing out time and time again and you’ve cracked the Candidate Care Conundrum.

25% of people are actively looking for work at any one time and 35% of people are passively looking for their absolute right job. The competition to have that 60% of the market choose you as their recruiter of choice (and stay their recruiter of choice) is a battle you can win, no matter how long you have been in recruitment, how big or small you are, or how much of a marketing budget you have. You can ‘out-care’ your competitors.

The question is, how much do you want to be the recruiter of choice for your candidates? And, if you want it badly enough, you will find a way and without spending huge amounts of money.

I challenge you to take a couple of days out of your business, away from the daily stuff and work on how you will out-care your competitors when it comes to candidates. Make a real name for yourself and, when the time is right, leave a legacy behind you.

How to position your business for success and why market positioning is important

 
Contributor: Ideal Marketing Company MD Jess Shailes explains why it’s essential to develop a Unique Selling Benefit (USB) that will instil brand loyalty in your clients.
 
Market positioning is all about how your audience sees you relative to your competition. I’ll start by asking you a simple question:
 
Why would someone use you over your competition?
 
Can you answer this easily? If not, you may have a positioning problem.
 
What is market positioning?
 
In simple terms, market positioning is the way you position your business in the market to attract customers. Your market positioning could be based on factors such as quality, price, speed or innovation. It depends on what’s possible and what matters to your customers.
 
Why is market positioning important?
 
Firstly, it allows you to attract your target audience. However, often a business will hold a position in a market and either not be fully aware of where they sit relative to the competition or not communicate it. But, if you identify and communicate what makes your business unique in your marketplace and why it’s the best choice for your target audience, you’re more likely to win their business.
 
Secondly, market positioning can help you charge premium prices for your products or services. If customers perceive your business as high quality, innovative or providing something they can’t get for less, they’ll be willing to pay more for what you offer.
 
Finally, market positioning can help you build a solid and recognisable brand. If you can position your business well, you’ll be able to create a powerful brand that customers will remember and trust.
 
How can you improve your market positioning?

You can do a few key things to improve your market positioning:

If you have a position but find it’s a crowded marketplace where everyone is competing on price, could you change where you’re positioned and update your communications accordingly?

For a free consultation about your marketing needs, from branding to PR to digital marketing, visit idealmarketingcompany.co.uk or call 01858 44 55 43.
 

Have you met the Networking Angel?
 

• They behave like ‘hosts’. Hosts aim to include as many people as possible
• Angels are welcoming. When they see people on their own, their standard opening line will be ‘Would you like to join us?’
• Angels are good at introducing people. ‘Mary let me introduce you to Jill. Jill goes up hills and collects pails of water. Jill, Mary has a fascinating career. She is a shepherdess and has this amazing ability to get the sheep to go wherever she goes.’
• Angels give their full attention to people to whom they’re chatting.
• Angels have a positive attitude to peoples’ names. They listen for the name; use it and when it is time to introduce one person to another there is no embarrassment.
• Angels turn up on time.
• Angels never butt into a conversation but will patiently listen and take their turn at the right moment
• If you are in a room, on your own, an angel will invite you into a group even if they don’t know you
• Angels are reliable people. When they promise to send you some information which could be useful to you or promise to introduce to someone to your mutual benefit they will do
• When they promise to call you after an event they will do so.
• Angels are good at reading body language. They never break into ‘closed’ groups, particularly couples.