Imagine the situation. It’s the last Friday of the month and in a meeting room somewhere near you, six stakeholders are discussing recruitment. Not just in general – but role by role, vacancy by vacancy they are finding out where their business and departments are with regards to deadlines.

And there’s a role that they are struggling with – and when the shout goes up about what they are going to do about it…. Who gets the chance to resolve the problem? The one with the most votes in the room, that’s who.

Now ask yourself how many people with influence in the recruitment process you have regular contact with in each and every client or prospective client you have. Recruitment? It’s a ‘vote for me campaign’.